Direct Marketing in Practice

Name: Direct Marketing in Practice
Brand: Taylor & Francis Ltd
Price: 92.75 AUD
Availability: BackOrder

By: Brian Thomas, Matthew Housden

Write A Review

Paperback | 19 February 2002 | Edition Number 1

At a Glance

Paperback
356 Pages

Dimensions(cm)
24.6 x 18.9 x 1.27

Paperback

RRP $105.00

$92.75

12%OFF

or 4 interest-free payments of $23.19 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.

The book shows how to:

· Plan a direct marketing campaign
· Integrate new technology with conventional direct marketing practice
· Maximise the impact, efficiency and return on investment of your activites
· Evaluate the success of a campaign - and improve on it next time!

Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability.

Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

Shows how to plan and implement effective direct marketing campaigns
A practical manual full of insider-tips on lifting response rates
Best practice cases from blue chip companies

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.