Digital Play : The Interaction of Technology, Culture, and Marketing - Stephen Kline

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Digital Play

The Interaction of Technology, Culture, and Marketing

By: Stephen Kline, Nick Dyer-Witheford, Greig de Peuter

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Paperback | 31 July 2003 | Edition Number 2

At a Glance

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376 Pages

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22.86 x 15.24 x 2.54

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In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.

Industry Reviews

"The authors are to be commended for undertaking this major history of the video game in our contemporary global economy. I am impressed with their research, and the arguments are convincingly developed using careful textual analysis and powerful graphic illustrations". Timothy W. Luke, Department of Political Science, Virginia Polytechnic Institute and State University /// "A useful and timely intervention into debates surrounding new technologies and emerging forms of economic and social configurations and cultural practices." Kevin Dowler, Graduate Programme in Communication and Culture, York University

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You Can Find This Book In

Non-Fiction Computing & I.T.Digital Lifestyle & Online World: Consumer & User Guides Computer Games & Online Games Strategy Guides Sociology & Anthropology Anthropology Business & Management Sales & Marketing Information Technology General Issue Ethical & Social Aspects of IT Engineering & Technology Electronics & Communications Engineering

Communications Engineering & Telecommunications Television Technology

Illustrations	p. vii
Acknowledgments	p. ix
Paradox Lost: Faith and Possibility in the "Information Age"	p. 3
Theoretical Trajectories	p. 27
Media Analysis in the High-Intensity Marketplace: The Three Circuits of Interactivity	p. 30
An Ideal Commodity? The Interactive Game in Post-Fordist/Postmodern/Promotional Capitalism	p. 60
Histories: The Making of a New Medium	p. 79
Origins of an Industry: Cold Warriors, Hackers, and Suits, 1960-1984	p. 84
Electronic Frontiers: Branding the "Nintendo Generation," 1985-1990	p. 109
Mortal Kombats: Console Wars and Computer Revolutions, 1990-1995	p. 128
Age of Empires: Sony and Microsoft, 1995-2001	p. 151
The New Cyber-City: The Interactive Game Industry in the New Millennium	p. 169
Critical Perspectives	p. 193
Workers and Warez: Labour and Piracy in the Global Game Market	p. 197
Pocket Monsters: Marketing in the Perpetual Upgrade Marketplace	p. 218
Designing Militarized Masculinity: Violence, Gender, and the Bias of Game Experience	p. 246
Sim Capital	p. 269
Coda: Paradox Regained	p. 294
Notes	p. 299
Bibliography	p. 331
Index	p. 357
Table of Contents provided by Ingram. All Rights Reserved.

Digital Play

The Interaction of Technology, Culture, and Marketing

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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