Twenty-first century TV offers an apparently endless stream of images, unfolding at high speed. We no longer watch individual programs but flick from channel to channel, absorbing a continuous flow of news, game shows, comedy, drama, movies, advertising and trailers. "Television: Technology and Cultural Form" was first published in 1974, long before the dawn of multi-channel TV, or the reality and celebrity shows that now pack the schedules. Yet Williams' analysis of television's history, its institutions, programs and practices, and its future prospects, remains remarkably prescient. TV offers an apparently endless engagement with a flood of Williams stresses the importance of technology in shaping the cultural form of television, while always resisting the determinism of Marshall McLuhan's dictum that "the medium is the message." If the medium really is the message, Williams asks, what is left for us to do or say? Williams argues that, on the contrary, we as viewers have the power to disturb, disrupt and to distract the otherwise cold logic of history and technology - not just because television is part of the fabric of our daily lives, but because new technologies continue to offer opportunities, momentarily outside the sway of transnational corporations or the grasp of media moguls, for new forms of self and political expression.
"'The founding text of television studies. A true Classic: Always worth consulting for its style, scope, and insights.'."
"'This books is a classic because it inaugurated ways of thinking about a new technology - television - as part of everyday material culture which are even more pertinent to us now as we enter the digital age.'."
"'Williams understood that TV was the theatre of capitalism, the drama of modernity. He took both drama and capitalism seriously, and this book is the result -- a decisive moment in the formation of TV studies as a properly theorized field, and a permanently useful account of cultural form.'."
-John Hartley, Centre for Critical and Cultural Studies, University of Queensland