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Television : Technology and Cultural Form - Raymond Williams


Technology and Cultural Form

By: Raymond Williams, Roger Silverstone (Introduction by)

Paperback Published: 21st August 2003
ISBN: 9780415314565
Number Of Pages: 192

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Twenty-first century TV offers an apparently endless stream of images, unfolding at high speed. We no longer watch individual programs but flick from channel to channel, absorbing a continuous flow of news, game shows, comedy, drama, movies, advertising and trailers. "Television: Technology and Cultural Form" was first published in 1974, long before the dawn of multi-channel TV, or the reality and celebrity shows that now pack the schedules. Yet Williams' analysis of television's history, its institutions, programs and practices, and its future prospects, remains remarkably prescient. TV offers an apparently endless engagement with a flood of Williams stresses the importance of technology in shaping the cultural form of television, while always resisting the determinism of Marshall McLuhan's dictum that "the medium is the message." If the medium really is the message, Williams asks, what is left for us to do or say? Williams argues that, on the contrary, we as viewers have the power to disturb, disrupt and to distract the otherwise cold logic of history and technology - not just because television is part of the fabric of our daily lives, but because new technologies continue to offer opportunities, momentarily outside the sway of transnational corporations or the grasp of media moguls, for new forms of self and political expression.

Industry Reviews

"'The founding text of television studies. A true Classic: Always worth consulting for its style, scope, and insights.'."
-Jostein Gripsrud
"'This books is a classic because it inaugurated ways of thinking about a new technology - television - as part of everyday material culture which are even more pertinent to us now as we enter the digital age.'."
-Charlotte Brunsdon
"'Williams understood that TV was the theatre of capitalism, the drama of modernity. He took both drama and capitalism seriously, and this book is the result -- a decisive moment in the formation of TV studies as a properly theorized field, and a permanently useful account of cultural form.'."
-John Hartley, Centre for Critical and Cultural Studies, University of Queensland

Preface to the Routledge Classics Editionp. vii
Forewordp. xiv
Foreword to the Second Editionp. xvi
The Technology and the Societyp. 1
Institutions of the Technologyp. 26
The Forms of Televisionp. 39
Programming: Distribution and Flowp. 77
Effects of the Technology and Its Usesp. 121
Alternative Technology, Alternative Uses?p. 139
Notesp. 158
Selected Bibliographyp. 162
Indexp. 167
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415314565
ISBN-10: 0415314569
Series: Routledge Classics
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 192
Published: 21st August 2003
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 19.7 x 13.3  x 1.91
Weight (kg): 0.2
Edition Number: 3
Edition Type: New edition

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