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Digital Marketing : 2024 Release ISE - Raj Sachdev

Digital Marketing

2024 Release ISE

By: Raj Sachdev

eText | 1 July 2024 | Edition Number 2

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Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing  trends and shows how these may be applied.
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