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Digital Marketer : BCS Guides to IT Roles - Eileen Brown

Digital Marketer

By: Eileen Brown, Betsy Aoki

eText | 12 November 2018 | Edition Number 1

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In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming a digital marketer and succeeding in this fast moving, technology-driven profession. Topics include the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance in your digital marketing career.
Industry Reviews
'I found this book equal parts enjoyable and useful. It comfortably traverses altitudes between the higher level strategic concepts that underpin everything marketers do for brands, while providing real, actionable data and advice for someone looking to have a successful career in the field. This guide is as useful to an experienced marketer wanting to learn about new tools and develop new ways of approaching their work as it is for someone considering becoming a marketer as they enter the workforce or make a career change. That versatility and easy voice made it a pleasure to read, and the insights in the book made it a useful learning tool for marketers at any level.'
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You Can Find This eBook In

Non-FictionBusiness & ManagementBusiness Aspects of E-CommerceSelf-Help, Personal Development & Practical AdviceAdvice on Careers & Achieving SuccessEducationCareers GuidanceSales & MarketingSales & Marketing AdvertisingComputing & I.T.Computer ScienceGraphical & Digital Media Applications

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