Different

Escaping the Competitive Herd

By: Youngme Moon

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Paperback | 15 September 2011 | Edition Number 1

At a Glance

Paperback
288 Pages

Dimensions(cm)
20.4 x 13.3 x 1.5

Paperback

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Through Youngme Moon's unique voice, storytelling ability, wit and insight, Different breaks the mold. A business book with heart and soul that is like an intimate conversation with a friend who has thought deeply, uniquely, and idiosyncratically about the world and how it really works.

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?

In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts-the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling.

Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive andmeaningfullydifferent-to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Industry Reviews

"...to give a bullet-point summation of takeaways is to deny the real value of this lovely book."--Harvard Business Review

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You Can Find This Book In

Non-Fiction Economics Business & Management Sales & Marketing Entrepreneurship / Start-ups Management & Management Techniques Leadership & Motivation for Management History Economics, Finance, Business and Management

introduction	p. ix
a preview	p. 1
The Competitive Herd (critique)
the herd instinct	p. 21
the paradox of progress	p. 47
the category blur (how we cope)	p. 72
escaping the herd	p. 93
No Contest (celebration)
reversal	p. 107
breakaway	p. 128
hostility	p. 153
difference	p. 179
The Human Touch (reflection)
marketing myopia, revisited	p. 205
sign-off	p. 225
addendum	p. 233
acknowledgments	p. 257
index	p. 261
Table of Contents provided by Ingram. All Rights Reserved.

Different

Escaping the Competitive Herd

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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