Desperately Seeking Ethics

A Guide to Media Conduct

By: Howard Good

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Paperback | 16 April 2003

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232 Pages

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22.1 x 14.2 x 1.8

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Trends prevailing in the media suggest a seemingly disintegrating concept of media ethics. It is no surprise; being ethical is hard work and, could very well put a person in conflict with prevailing trends. Many of the people cited within the 13 essays of Desperately Seeking Ethics illustrate this—from Socrates and Martin Luther King Jr., who both died for their principles, to reporter David Kidwell of the Miami Herald who chose jail over testifying for the prosecution in a murder trial.

This is not just another media ethics book. Engaging and non-conventional it breaks away from the usual text practice of presenting the ethical theories of well-known philosophers in watered-down form. Instead, the contributors, all of whom teach media ethics, select a poem, movie, song, speech, or other cultural document, analyze it for implied or explicit ethical lessons, and then apply the lessons of that work to a specific case that involved controversial media conduct.

In addition to endnotes, each chapter contains questions for discussion and a list of further readings. Where possible, the contributors have included all or part of the poems, speeches, and other documents they analyze as sources of ethical instruction and inspiration.

Industry Reviews

...this is a useful collection of essays. It shows media ethics in their concrete applications and areas of relevance, and raises key questions about media conduct and performance. * European Journal Of Communication, Vol. 19, No. 2 *
...Good's last two essayists give us some helpful ethical decision making tools legitimately derived from contemporary cultural documents. In fact, Joseph Harry in chapter 12 and Douglas Birkhead in chapter 13 alone make Good's book worth its price. -- Lawrence Souder * Journal of Media Ethics *

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