Design Your Thinking

`A fresh perspective on design thinking ... One will be able to draw on unique insights from the multitude of case studies peppered throughout the book. A thorough and sincere effort'---Dr R.A. Mashelkar, National Research Professor and former Director General, CSIR

`An amazing read ... Rich in literature on design thinking and insights from Indian examples, the book guides the evolution of the thinking process systematically and systemically'---Dr K. Radhakrish nan, former Chairman, ISRO

`Pavan Soni's thought-provoking book reminds us of the critical importance of design thinking A great read for both start-up entrepreneurs and corporate leadership teams'---Kiran Mazumdar-Shaw, Executive Chairperson, Biocon

`Design thinking has become a mainstream topic for businesses over the last few years ... This book is a very useful guide, as most companies will benefit from the transformation that design thinking can bring'---G.V. Prasad, Co-chairman and Managing Director, Dr. Reddy's

`I have known Dr Pavan Soni as an innovative thinker ... He combines real-world examples along with theory behind various phases of design thinking to facilitate learning and to transform you into a design thinker'---Ashok Soota, Executive Chairman and Co-founder, Happiest Minds Technologies