Design Thinking with Artificial Intelligence

This book is a timely and valuable guide for innovators, designers, managers, and students who want to boost their design thinking projects through leveraging artificial intelligence capabilities. It offers over 40 traditional design thinking tools enhanced with AI. Each AID tool is ready for use, with specific step by step instructions that require little previous AI knowledge. So, if you would like to use AI to create a “Critical Items Diagram,” deploy “Explorative AI-to-AI Interviews,” build a “Customer Journey Map,” engage in “Rapid Prototyping,” or  “Create a Pitch,”  there is a tool to support your project!

The book highlights how AI can support and enhance each phase of the design thinking process — prepare & train, emphasize & define, ideate & select, prototype & test, and implement & learn. In addition to the AID tools, the authors provide specific guidance on how to build your own AI Agents for design thinking projects and overviews of over 100 unique AI programs used in this book. Importantly, the authors offer specific means and examples of how AI programs can elevate the success of the design thinking process, offering a solution to the challenge of producing creative outcomes that are also “faster, better and cheaper.”

Created through a collaboration of design and business scholars with members of the Design AI lab, this book blends rich knowledge and practical insight on use of AI for innovation. Packed with real-world use cases, examples, and practical tools, it serves as a valuable resource for both educational and professional settings.

Praise for Design Thinking with Artificial Intelligence

 “We live in a world where technology is not just a tool, but a partner. In a new era of AI, the conversation is shifting from whether machines can be creative to what happens when we collaborate with them. It's a fundamental change in how we innovate and solve problems, moving beyond the "man vs. machine" debate and into a powerful new synergy. In this groundbreaking guide, authors Graff and his team demonstrate that AI doesn't diminish human ingenuity; it augments it. Drawing on real-world experiments, they reveal how the future of creative work lies in a dynamic dialogue between human intuition and computational power. This book is a manifesto for the next great leap in innovation – a practical framework for unlocking human-AI collaboration and building a future where imagination and computation work hand-in-hand.”

- Anna Phan, UX Lead, Monetization, Google

 “Most people think of design as a way to make things look better. This book asks a deeper question: what happens when design itself starts to think? In Design Thinking with Artificial Intelligence, Graff and his team show how AI doesn’t replace creativity—it reorganizes it. Their experiments with students, businesses, and algorithms reveal something quietly revolutionary: the future of innovation isn’t man or machine, but the conversation between them. It’s a manual for the next creative leap – when intuition meets computation, and imagination learns to collaborate.”

- Ling Fan, Founder, Tezign & Atypica.AI

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