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Design Thinking for Pharma

Forget Features, Focus on Feelings

By: Subba Rao Chaganti

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Hardcover | 1 November 2024

At a Glance

Hardcover
288 Pages

Dimensions(cm)
23.39 x 15.6 x 1.75

Hardcover

$50.59

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The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences.

This book offers a transformative approach. Through design thinking, you'll learn to:

¨ Empathize: Deeply understand patient needs, fears and aspirations.

¨ Ideate: Generate innovative solutions that address patient challenges.

¨ Prototype and Test: Create tangible experiences to refine your ideas.

¨ Implement: Bring patient-centric solutions to life.

Design Thinking in Pharma offers a groundbreaking approach. By putting patients at the heart of your strategy, you can:

¨ Build stronger connections: Foster trust and loyalty through empathy and understanding.

¨ Drive Innovation: Develop products and services that truly meet patient needs.

¨ Improve Health Outcomes: Empower patients to take control of their health journeys.

¨ Gain a Competitive Edge: Differentiate your brand in a crowded marketplace.

This book is your roadmap to a future in which pharmaceutical marketing is not just about selling products but about improving lives.

Are you ready to transform your approach?

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