Data Visualization

Data Visualization: Exploring and Explaining with Data is designed to introduce best practices in data visualization to undergraduate and graduate students.

This is one of the first books on data visualization designed for college courses. The book contains material on effective design, choice of chart type, effective use of color, how to explore data visually, and how to explain concepts and results visually in a compelling way with data. Indeed, the skills developed in this book will be helpful to all who want to influence with data or be accurately informed by data.

The book is designed for a semester-long course at either undergraduate or graduate level. The examples used in this book are drawn from a variety of functional areas in the business world including accounting, finance, operations, and human resources as well as from sports, politics, science, and economics.

About the Authors

Jeffrey D. Camm is the Inmar Presidential Chair of Analytics and Senior Associate Dean of Business Analytics programs in the School of Business at Wake Forest University. Born in Cincinnati, Ohio, he holds a B.S. from Xavier University (Ohio) and a Ph.D. from Clemson University. Prior to joining the faculty at Wake Forest, Dr. Camm served on the faculty of the University of Cincinnati. He has also been a visiting scholar at Stanford University and a visiting professor of business administration at the Tuck School of Business at Dartmouth College.

James J. Cochran is Professor of Applied Statistics, the Rogers-Spivey Faculty Fellow and Associate Dean for Faculty and Research at the University of Alabama. Born in Dayton, Ohio, he earned his B.S., M.S., and M.B.A. degrees from Wright State University and his Ph.D. from the University of Cincinnati. Dr. Cochran has served at The University of Alabama since 2014 and has been a visiting scholar at Stanford University, Universidad de Talca, the University of South Africa and Pole Universitaire Leonard de Vinci.

Michael J. Fry is Professor of Operations, Business Analytics and Information Systems and Academic Director of the Center for Business Analytics in the Carl H. Lindner College of Business at the University of Cincinnati. Born in Killeen, Texas, he earned a B.S. from Texas A&M University and his M.S.E. and Ph.D. from the University of Michigan. He has been at the University of Cincinnati since 2002, where he was previously department head.

Jeffrey W. Ohlmann is Associate Professor of Management Sciences and Huneke Research Fellow in the Tippie College of Business at the University of Iowa. Born in Valentine, Nebraska, he earned a B.S. from the University of Nebraska, and his M.S. and Ph.D. from the University of Michigan. He has been at the University of Iowa since 2003.