A roadmap for business leaders to unlock the full potential of data, machine learning, and artificial intelligence
Ninety-nine percent of businesses surveyed say that data and AI are a top priority—but two-thirds admit to feeling stuck. What most leaders miss is that to succeed at becoming a data-driven business requires developing a nuanced understanding of why data holds such transformative power, what a data-inspired culture looks like, and how to get there.
Data Inspired shows that the secret isnt to be more data-driven—it is to become data-inspired. This book reveals the crucial strategic distinction between using data to optimize existing operations and using them as a catalyst for deep transformation and innovation. Wernicke argues that success hinges less on technology and more on reshaping an organizations culture and decision-making habits. And with this books proven principles, real-world examples, and comprehensive toolbox of methods for building a culture of evidence-based inquiry, readers will learn that success means far more than just adding more data to a business: it is about creating a thoroughly data-inspired organization with innovative work methods, new structures, and unmatched efficiency.
Data Inspired will help business leaders, managers, and data professionals move beyond incremental improvements to achieve lasting, powerful change.
A roadmap for business leaders to unlock the full potential of data, machine learning, and artificial intelligence
Ninety-nine percent of businesses surveyed say that data and AI are a top priority—but two-thirds admit to feeling stuck. What most leaders miss is that to succeed at becoming a data-driven business requires developing a nuanced understanding of why data holds such transformative power, what a data-inspired culture looks like, and how to get there.
Data Inspired shows that the secret isnt to be more data-driven—it is to become data-inspired. This book reveals the crucial strategic distinction between using data to optimize existing operations and using them as a catalyst for deep transformation and innovation. Wernicke argues that success hinges less on technology and more on reshaping an organizations culture and decision-making habits. And with this books proven principles, real-world examples, and comprehensive toolbox of methods for building a culture of evidence-based inquiry, readers will learn that success means far more than just adding more data to a business: it is about creating a thoroughly data-inspired organization with innovative work methods, new structures, and unmatched efficiency.
Data Inspired will help business leaders, managers, and data professionals move beyond incremental improvements to achieve lasting, powerful change.
Industry Reviews
"Data wont drive your transformation. But data can inspire it. Culture beats algorithms every time."-Seth Godin, entrepreneur, blogger, and author of This Is Strategy: Make Better Plans
"Ive seen firsthand that the hardest part of building the future often isnt technology, but culture. Data Inspired is an essential roadmap for leaders who want to move beyond incremental optimization and inspire transformative innovation that truly matters."-Sebastian Thrun, founder, Google X and Udacity
"Data is the fuel of AI and, more importantly, better decisions and smarter actions. I love this books focus on becoming data-driven, with maxims like culture first, tools second, and data as a business driver, not a technical capability. We needed Wernickes advice a long time ago, but finally we have it."-Thomas H. Davenport, distinguished professor, Babson College; fellow, MIT Initiative on the Digital Economy; and author of Competing on Analytics, All In on AI, and Working with AI
"For leaders, entrepreneurs, and investors who suspect theyre drowning in information but starving for meaning, Data Inspired is an indispensable compass."-Guy Spier, author, The Education of a Value Investor
"Wernickes refreshingly serious new book challenges readers to move beyond the myth that data deliver clarity on their own. With nuance and a healthy respect for complexity, Data Inspired illuminates why organizations must embrace evidence while resisting simplistic, data-driven quick fixes. His thoughtful analysis underscores a premise I strongly endorse: the value of data is realized in cultures that nurture inquiry, candor and listening in teams with diverse perspectives. A persuasive and timely invitation to rethink how we learn, decide, and adapt in a world awash with information, this book will help leaders and teams reframe what it means to be evidence-based." -Amy C. Edmondson, Novartis Professor of Leadership, Harvard Business School, and author of Right Kind of Wrong: The Science of Failing Well
