Customer Loyalty

How to Retain Your Customer Base Through Loyalty

By: Anthony Ekanem

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Paperback | 12 July 2021

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20 Pages

Dimensions(cm)
20.32 x 12.7 x 0.1

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Customer loyalty is the most critical element to retain within a business relationship. A lot of benefits can be derived from a well-established loyal customer base. Large sums of money are often allocated to advertising, mainly to gain a bigger market share of customers. However, with the availability of loyal customers, the expenditur...

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