Customer Intelligence

From Data to Dialogue

By: Sean Kelly

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Hardcover | 1 January 2006 | Edition Number 1

At a Glance

Hardcover
280 Pages

Dimensions(cm)
22.86 x 14.99 x 2.03

Hardcover

$161.75

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Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

Industry Reviews

"Kelly's elegant, jargon-free style and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006)

"... this book is indispensable" (The Marketer, April 2006)

"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)

"... succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)

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