
Creativity
The Human Brain in the Age of Innovation
Hardcover | 15 February 2018
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296 Pages
23.39 x 15.6 x 1.75
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to address these and other questions in a way that is both rigorous and engaging, demystifying human creativity for the general public. The synthesis of neuroscience and the humanities is a unique feature of the book, making it of interest to an unusually broad range of readership. Drawing on a
number of cutting-edge discoveries from brain research as well as on his own insights as a neuroscientist and neuropsychologist, Goldberg integrates them with a wide-ranging discussion of history, culture, and evolution to arrive at an original, compelling, and at times provocative understanding of
the nature of human creativity. To make his argument, Goldberg discusses the origins of language, the nature of several neurological disorders, animal cognition, virtual reality, and even artificial intelligence. In the process, he takes the reader to different times and places, from antiquity to
the future, and from Western Europe to South-East Asia. He makes bold predictions about the future directions of creativity and innovation in society, their multiple biological and cultural roots and expressions, about how they will shape society for generations to come, and even how they will
change the ways the human brain develops and ages.
Industry Reviews
CHAPTER 1. THE AGE OF NOVELTY CHAPTER 2. THE NEUROMYTHOLOGY OF CREATIVITY From neuroorphans to neurofads "Bad and useless" Deconstructing innovation and creativity Multiple creativities CHAPTER 3. THE CONSERVATIVE BRAIN How we know what we know Mapping the world in the brain How language found its home "Isomorphic gradients" Dementia with a silver lining? CHAPTER 4. THE MERMAID AND THE LEGO MASTER (AND THE CAVE LION-MAN) How is a new idea born? Mechanics behind the metaphor - the macro view The working memory conundrum Phantoms in the brain - the micro view CHAPTER 5. IT IS ALL ABOUT SALIENCE! The salience circuit Salient default Salience, dopamine, and frontal arousal - or lack thereof Salience diluted Salience hijacked CHAPTER 6. THE INNOVATING BRAIN The novelty challenge Hemispheres misunderstood The novel and the routine Wired for novelty Driven by novelty Novelty overdrive CHAPTER 7. DIRECTED WANDERING AND THE INEFFABLE CREATIVE SPARK No monkey business The extreme frontal lobes Dorsolateral bistability: Inspiration and perspiration Lego master at work: creative perspiration Lego master at rest: creative inspiration? Not yet The brain's small world Directed mental wondering: The creative spark Iteration and selection CHAPTER 8. IS THE BABOON CREATIVE? Novelty in evolution Human development and animal creativity CHAPTER 9. THE CREATIVE MIND A few worthy feats Conform or not conform? The theory of mind's mixed blessing Creativity and intelligence A few worthy tests How bad is mad? Creating minds CHAPTER 10. THE CREATIVE BRAIN A few worthy brains Connectivity of creativity Life in a small world The advantages of having a coat The advantages of not having a coat Are "creativity genes" for real? CHAPTER 11. EPILOGUE: WHAT'S NEXT? Summing up and looking forward Consuming innovation Creating innovation CHAPTER NOTES INDEX
ISBN: 9780190466497
ISBN-10: 0190466499
Published: 15th February 2018
Format: Hardcover
Language: English
Number of Pages: 296
Audience: Professional and Scholarly
Publisher: Oxford University Press USA
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6 x 1.75
Weight (kg): 0.54
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