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Creating a Powerful Brand : It's Not Just Business, It's Personal - Andrew Ford

Creating a Powerful Brand

It's Not Just Business, It's Personal

By: Andrew Ford

eBook | 25 March 2014 | Edition Number 1

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The digital revolution has dramatically changed the way customers gather information about brands. You are no longer in charge of your brand and reputation, your customers are. A brand is no longer what we tell the consumer it is - it is what the consumers tell each other it is' Scott Cook founder of Intuit What your customers see about you online becomes their reality and they share this information in social media with millions instantly! By understanding and utilizing the power of social media you can be in control of your brand. In Creating a Powerful Brand you'll learn the five key steps to creating and managing your personal brand. "Andrew is a highly professional expert on brand presence and social media. His innovative approach and genuine advice is invaluable for anyone looking to take their business or personal brand to the next level". About Andrew Ford: With 15 years corporate experience, backed by a Bachelor of Business (Marketing), and a Masters of Entrepreneurship and Innovation (MEI), Andrew is redefining 'Branding' for individuals, companies and small business.
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Non-FictionBusiness & ManagementSales & MarketingEntrepreneurship / Start-upsManagement & Management Techniques

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