Create Uniqueness

How to Turn a Passion Into a Business

By: Riccardo Pozzoli

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Paperback | 3 September 2019 | Edition Number 1

At a Glance

Paperback
168 Pages

Dimensions(cm)
21.5 x 14 x 1.5

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Create your dream job by turning your passion into a profitable business.

The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors.

In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments.

Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.

Industry Reviews

"In this book Riccardo Pozzoli has managed to dilute in a very simple and practical way all the principles of how to begin a company in these modern times. I recommend it to anyone who aspires to be a first-time entrepreneur. This is the perfect start to building a startup!" * Simon Beckerman, founder, Depop *
"Packed with witty anecdotes and practical wisdom, Create Uniqueness is filled with actionable recommendations that aspiring entrepreneurs will find greatly instructive. Riccardo Pozzoli recounts his entrepreneurial journey from Bocconi student to becoming one of Italy's most admired entrepreneurs and shares all the lessons he learned along the way." * Sandrine Crener-Ricard, co-author, The Blonde Salad case study *
"Riccardo Pozzoli is a creative thinker who inspires those who meet and learn from him to find new ways of engaging with the world. His genuine belief and passion for turning new ideas into successful businesses is rooted in his commitment to being modern in his outlook on life: he can predict trends and monetize ideas but realizes that the path to success is inextricably linked to understanding that resonating with others on a human and compassionate level is more important than anything." * Nana Sarian, General Counsel, fashion industry *

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