Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Converted : The Data-Driven Way to Win Customers' Hearts - Neil Hoyne

Converted

The Data-Driven Way to Win Customers' Hearts

By: Neil Hoyne

eText | 22 February 2022

At a Glance

eText

$26.17

or 4 interest-free payments of $6.54 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to:

• Understand the full value of each relationship
• Engage in an ongoing conversation with your best customers
• Ask the right questions so you can anticipate your customers' needs
• Find more great customers

A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionBusiness & ManagementSales & MarketingCustomer ServicesBusiness StrategyBusiness Aspects of E-Commerce

More in Sales & Marketing

Service Breakthroughs - James L. Heskett

eBOOK

Service Breakthroughs

eBook

$17.99

Markets and Majorities - Steven M. Sheffrin

eBOOK

Markets and Majorities

eBook

$27.99

This product is categorised by