Consuming Images

Film Art and the American Television Commercial

By: Gary D. Rhodes, Robert Singer

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Hardcover | 11 February 2020

At a Glance

Hardcover
208 Pages

Dimensions(cm)
23.4 x 15.6 x 1.4

Hardcover

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The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.
Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

Industry Reviews

Having spent 30 years making advertising film, I feel that Rhodes and Singer's new book, Consuming Images, has allowed me to understand how the making of advertising films crosses over and is connected to film making, I'm looking forward to their new book as I have begun to understand the intricacy and detail, via their understanding, of this thing I attempt to do.--Leslie Dektor, filmmaker, author and award-winning television commercial director

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