Consumer Behavior

By: Felix Saito (Editor)

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Hardcover | 1 January 2009

At a Glance

Hardcover
278 Pages

Dimensions(cm)
25.7 x 18.4 x 2.2

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Preface; Relationship Between Corporate and Individual Environmental Responsibility; Japanese Olive Oil Consumer Behavior: A Conjoint Analysis Approach; Assessing Kitchen Behavior Among Families Using Correspondence Analysis; Consumer Behavior, Trust of Information, and Risk Perception to Food Safety Events; Sustainable Food Consumption, Involvement, and Knowledge: An Application of the Theory of Planned Behaviour; Consumers and Purchases of Health Products Over the Internet; Are Chat Rooms Replacing Conventional Communities?; Evolutionary Programming to Stimulate Electricity Market Competition; Consumers' Preference for Choice Strategies Examined in Two Task Domains; Medical-Information Consumers: Comparing the Characteristics of Patients with COPD Who Recently Visited Their Physicians and Patients Who visited a Medical-Information Website; Materialism: An Evolutionary Perspective; Biases Consumers' Hypotheses on Price-Quality- Relationships: Influences of Numerical Anchors; Index.

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You Can Find This Book In

Non-Fiction Society & Culture Social Issues & Processes Consumerism Business & Management Management & Management Techniques Sales & Marketing Market Research

Preface
Relationship Between Corporate and Individual Environmental Responsibility
Japanese Olive Oil Consumer Behavior: A Conjoint Analysis Approach
Assessing Kitchen Behavior Among Families Using Correspondence Analysis
Consumer Behavior, Trust of Information, and Risk Perception to Food Safety Events
Sustainable Food Consumption, Involvement, and Knowledge: An Application of the Theory of Planned Behaviour
Consumers and Purchases of Health Products Over the Internet
Are Chat Rooms Replacing Conventional Communities?
Evolutionary Programming to Stimulate Electricity Market Competition
Consumers' Preference for Choice Strategies Examined in Two Task Domains
Medical-Information Consumers: Comparing the Characteristics of Patients with COPD Who Recently Visited Their Physicians and Patients Who visited a Medical-Information Website
Materialism: An Evolutionary Perspective
Biases Consumers' Hypotheses on Price-Quality- Relationships: Influences of Numerical Anchors
Index
Table of Contents provided by Publisher. All Rights Reserved.

Consumer Behavior

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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