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Console Wars : When Sonic Took on Mario and Changed the World - Blake Harris

Console Wars

When Sonic Took on Mario and Changed the World

By: Blake Harris

eBook | 8 February 2026

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In the early 90s, Nintendo owned the living room. They were the Disney of video games: safe, family-friendly, and dominant. Then came Sega. "The Console Wars" tells the David vs. Goliath story of how a scrappy underdog took on the giant with a blue hedgehog and a lot of attitude. This business thriller takes you into the boardrooms where marketing executives decided to scream "SEGA!" at children from their TV screens. It was a war fought with "Blast Processing," aggressive commercials, and exclusive titles. It changed gaming from a toy into a cool, edgy lifestyle. We also cover the entry of Sony and Microsoft, turning the duel into a battle royale. But the heart of the story remains the 16-bit era, a time of rapid innovation and fierce loyalty. Pick your side, plug in your controller, and relive the fight that defined a generation.

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