COMPLETE COURSE MASTERY
CONTAGIOUS
HOW TO CREATE IDEAS THAT SPREAD, AWAKEN EMOTIONS, AND LEVERAGE SOCIAL INFLUENCE
CREATED BY: METACOURSE PUBLISHING
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CONTENT
Welcome To Your Journey To Virality
Module 01: Social Currency
The Importance Of Social Perception In The Dissemination Of Ideas
How To Make People Feel Special When Sharing
The Power Of Exclusivity: Why Do We Like To Share Things That Make Us Look Good?
Module 02: Triggers
Context As A Trigger For Conversation
Why Do Some Ideas Stay In Our Minds?
Examples Of Products And Behaviors Triggered By Everyday Triggers
Module 03: Emotion
Why Do We Share Things That Excite Us?
How To Manage Emotions When Transmitting Messages
The Impact Of Surprise And Outrage On Media Dissemination
Module 04: Public
Public Visibility As A Driver Of Contagion
The Principle Of "Seeing Is Believing": Public Imitation
How To Make People Want To Show Your Product Or Idea
Module 05: Practical Value
How To Make People Value What You Share
Providing Useful Information That Is Easy To Share
The Impact Of Practical Recommendations On Dissemination
Module 06: Stories
The Power Of Stories To Convey Messages
How Stories Become Vehicles For Information
Narrative As A Tool To Create Something Memorable And Viral
Module 07: Application Of The Stepps Framework
The Key Steps To Creating Viral Content
Examples Of Brands That Apply Stepps
How To Adapt Stepps To Specific Products And Services
Module 08: Virality Through Social Influence
The Role Of Social Influence In Viral Spread
How "Influencers" Can Affect The Spread Of Ideas
Is Virality A Random Or Predictable Phenomenon?
Module 09: Viral Marketing Case Studies
Case Studies Of Successful Campaigns
Analysis Of Products That Went Viral
Lessons Learned From Viral Marketing Campaigns
Module 10: The Future Of Contagious Ideas
The Impact Of Social Networks On Dissemination
Innovations In Viral Marketing
The Future Of The Science Of Contagiousness
Your 90-Day Transformation Plan
Conclusion And Next Steps
