Choose Trust

Building Relationships for Business Success

By: Stuart Maister, Kevin Vaughan-Smith

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Hardcover | 4 February 2025

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A compelling, highly readable guide that reveals how and why building trusting relationships at work offers a competitive edge.

Trust is the basis of all relationships--at work and beyond. We naturally want to bond with others with whom we can relate and on whom we can rely--and vice versa.

That's why creating meaningful working relationships by trusting and being trustworthy adds value. Whether you're leading a team, building partnerships, selling, or collaborating, it's trust that makes the difference.

By harnessing the three elements of the authors' Trust Triangle--clarity, character, and capability--this book shows you how to do so. It gives you the tools to be intentional about building trust so that you and your organization are positioned for success.

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