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CB : 9th Edition - Barry J. Babin

CB

9th Edition

By: Barry J. Babin, Eric Harris

Paperback | 11 February 2021 | Edition Number 9

At a Glance

Paperback


RRP $119.95

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Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris' CB, 9E.

Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options.

This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles. Functionality and instant access to content are easier than ever with new MindTap online resources that let you use pre-set study resources or personalize your learning with easy-to-use tags and filters to prioritize your study time.

You can make and review flashcards, study related content and track your progress, all in one place and at an affordable price.

Other Editions and Formats

Multi-Item Pack

Published: 14th September 2021

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

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