Cassette Culture

Popular Music and Technology in North India

By: Peter Manuel

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Paperback | 1 May 1993 | Edition Number 1

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322 Pages

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2.32 x 1.67 x 0.19

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In Cassette Culture, Peter Manuel tells how a new mass mediumâ"the portable cassette playerâ"caused a major upheaval in popular culture in the world's second-largest country. The advent of cassette technology in the 1980s transformed India's popular music industry from the virtual monopoly of a single multinational LP manufacturer to a free-for-all among hundreds of local cassette producers. The result was a revolution in the quantity, quality, and variety of Indian popular music and its patterns of dissemination and consumption.

Manuel shows that the cassette revolution, however, has brought new contradictions and problems to Indian culture. While inexpensive cassettes revitalized local subcultures and community values throughout the subcontinent, they were also a vehicle for regional and political factionalism, new forms of commercial vulgarity, and, disturbingly, the most provocative sorts of hate-mongering and religious chauvinism.

Cassette Culture is the first scholarly account of Indian popular music and the first case study of a technological revolution now occurring throughout the world. It will be an essential resource for anyone interested in modern India, communications theory, world popular music, or contemporary global culture.

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Preface
Motivations and Predispositions
Scope and Orientation Methodology
Transliteration
Acknowledgments
Introduction: Theoretical Perspectives Cassettes and the New Media
Technologies Cassette Technology and the "Democratic-Participant" Media
Theoretical Approaches: Ethnomusicology and Media Theory
Control of the Media Media Content Reception Theory
Effects and Audience Interpretations of Media Content Base and Superstructure in an Integrated Cultural Materialism
Conclusions
The Impact of Cassettes on the International Recording Industry
Contrasting Patterns of Development
The International Impact of Cassette
Technology Cassette Piracy
The Emergence of Legitimate Cassette Industries
The Music Industry and Film Culture up to 1975
The Growth of the Indian Record Industry
Radio Film Music and Film Culture Film Music: Context and Content
The Impact of Film Music on Folk Music
Conclusions
The Advent of Cassettes: New Alternatives to His Master's Voice Cassettes come to India
Cassette Producers Financial and Technological Aspects of the Cassette
Industry Promotion and Publicity Music-Industry Organizations
Piracy Compact Discs
Cassettes and the Modern Ghazal
The Traditional Ghazal
The Rise and Fall of the Film Ghazal
The Modern Ghazal "Pop" Goes the Ghazal
Conclusions
Devotional Music Music and Bhaktiin Hindu Culture
Devotional Music and the Mass Media Ghazal, Cassettes, and the Emergence of the Pop Bhajan
The Mainstream Pop Bhajan
Aesthetics, Ethos, and Commercialism "Great" and "Little Traditions" in Commercial Devotional Music
Production and Marketing of Devotional Music
Muslim Devotional Music Cassettes and Live Performance
Conclusions
The Politics of Parody
Tune-Borrowing in Popular and Folk Music Parody in Hindustani Music
Parody in Folk Music
"Versions"
Recycling the Classics Copyright Conclusions
Regional Musics Social Identity and Regional Syncretic
Musics Cassettes and Diversification: Region, Language, and Genre Cassettes and Class Expression Gender
The Impact of Commodification Song Texts in Regional Cassette-Based Music
Cassettes and Lewd Regional Songs Cassettes and Live Performance
Regional Cassette Musics
Conclusions
Rasiya: A Case Study in Commercialization Braj Culture and Rasiya Song Texts in Secular Folk
Rasiya Gender Representation in Rasiya Rasiya and Socio economic Modernization
Rasiya and Mass Culture Film Parodies and Hathrasi Rasiya
The Advent of Cassettes Cassettes and the "Little Tradition" of Rasiya Bhakti
Secular Rasiya Cassettes Song Texts in Commercial
Rasiya Disparaging Perspectives
Rasiya Producer Singer-Poet Sevaram "Tanatan" Sharma
Conclusions
Cassettes and Sociopolitical Movements Jagori
Cassettes and Women's Liberation Regional Movements in Eastern Bihar
Cassettes and the 1989 Elections Regional and Sectarian Movements
Cassettes and the Contemporary Hindu-Muslim Conflict
Conclusions
A Micro-Medium in Macro-Perspective
Notes
Glossary of Indian-Language Terms
Bibliography Some Recent Parodies in Film Music
Index
Table of Contents provided by Publisher. All Rights Reserved.

Cassette Culture

Popular Music and Technology in North India

At a Glance

Paperback

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Defective items

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