Business Analytics

A Contemporary Approach

By: Thomas W. Jackson, Steven Lockwood

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Paperback | 1 November 2018 | Edition Number 1

At a Glance

Paperback
176 Pages

Dimensions(cm)
17.2 x 24.9 x 1.2

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This innovative new textbook, co-authored by an established academic and a leading practitioner, is the first to bring together issues of cloud computing, business intelligence and big data analytics in order to explore how organisations use cloud technology to analyse data and make decisions. In addition to offering an up-to-date exploration of key issues relating to data privacy and ethics, information governance, and the future of analytics, the text describes the options available in deploying analytic solutions to the cloud and draws on real-world, international examples from companies such as Rolls Royce, Lego, Volkswagen and Samsung.

Combining academic and practitioner perspectives that are crucial to the understanding of this growing field, Business Analytics acts an ideal core text for undergraduate, postgraduate and MBA modules on Big Data, Business and Data Analytics, and Business Intelligence, as well as functioning as a supplementary text for modules in Marketing Analytics. The book is also an invaluable resource for practitioners and will quickly enable the next generation of 'Information Builders' within organisations to understand innovative cloud based-analytic solutions.

Industry Reviews

A book that delivers contemporary insight into the 'what', 'how' and 'why' of business analytics. It is an alternative or accompaniment to the 'how to do it' statistical guidance offered by other texts. The authors helpfully unpack the meaning of big data, tracing its history and explaining the power of business analytics in unlocking customer, citizen and organisational value from an increasing volume and variety of data and information. It equips you with the necessary insight into how you might build and deploy a business analytics infrastructure. It also addresses the ethical implications and unintended consequences as well as the benefits - a rarity in this field. This is why it makes a valuable contribution to advancing knowledge and understanding in what is now a priority domain for both industry and society.
Rebecca Casey, Lecturer in Information Systems Management, Newcastle University, UK

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