Bursting the Big Data Bubble

The Case for Intuition-Based Decision Making

By: Jay Liebowitz (Editor)

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eText | 25 July 2014 | Edition Number 1

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As we get caught up in the quagmire of big data and analytics, it is important to be able to reflect and apply insights, experience, and intuition as part of the decision-making process. This book focuses on this intuition-based decision making. The first part of the book presents contributions from leading researchers worldwide on the topic of intuition-based decision making as applied to management. In the second part, executives and senior managers in industry, government, universities, and not-for-profits present vignettes that illustrate how they have used intuition in making key decisions.