Bricks to Clicks

Why Some Brands Will Thrive in E-Commerce and Others Won't

By: David Feinleib

Write A Review

Paperback | 22 May 2017

At a Glance

Paperback
172 Pages

Dimensions(cm)
15.6 x 23.6 x 1.8

Paperback

$50.00

or 4 interest-free payments of $12.50 with

Ships in 7 to 10 business days

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.
Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.

What You'll Learn
Learn the best practices in e-commerce of the world's leading brands and how to:

Make the transition from selling in-store to selling (and winning) online
Conduct online brand audits to pinpoint opportunities for improvement
Increase brand equity through high-quality content
Maximize onine sales by understanding the key metrics you need to measure and optimize

Who This Book Is For
Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients

Industry Reviews

"The book gives real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. ... The author examines the threats and immense opportunity facing today's most valuable brands." (Erfurter Hefte zum angewandten Marketing, (54), 2017)

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.