Branded

The Buying And Selling Of Teenagers

By: Alissa Quart

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Paperback | 19 February 2004

At a Glance

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272 Pages

Dimensions(cm)
20.96 x 12.07 x 1.27

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Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

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Acknowledgments	p. xiii
Introduction	p. xv
Branding
Branded	p. 3
From the Mall to the Fall: The Teen Consultants	p. 17
Peer-To-Peer Marketing	p. 37
The Golden Marbles: Inside a Marketing Conference	p. 47
The Great Tween Marketing Machine	p. 63
Cinema of the In-Crowd	p. 77
More Than a (Video) Game	p. 97
Self-Branding
Body Branding: Cosmetic Surgery	p. 113
X-Large and X-Small	p. 129
Logo U	p. 143
Almost Famous: The Teen Literary Sensations	p. 165
Unbranding
Unbranded	p. 189
DIY Kids	p. 203
Schools for Sale	p. 215
Afterword	p. 225
Index	p. 233
Table of Contents provided by Rittenhouse. All Rights Reserved.

Branded

The Buying And Selling Of Teenagers

At a Glance

Paperback

Shipping

How to return your order

Defective items

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