Both/And Thinking

Embracing Creative Tensions to Solve Your Toughest Problems

eBook | 9 August 2022

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How to make more creative, flexible, and impactful decisions with both/and thinking.

Based on the authors' own pioneering research on decision-making and paradox.
Great, never-before-told stories from people who've embraced and/or thinking—i.e, from execs at Lego and IBM to a sixth-generation islander from Fogo who created a popular tourist spot at the end of the world.
A bounty of science-backed tools, tricks, and mental models for embracing both/and thinking and applying it at work and at life.

General business readers who want to enhance their decision-making skills.
Leaders and managers who are tasked with making tough decisions on a daily-basis.
Innovators, creatives, and entrepreneurs.

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Both/And Thinking

Embracing Creative Tensions to Solve Your Toughest Problems

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