Free Shipping Over $89 - Limited Time Only - T&C's Apply
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $89
Bollywood and Globalization : The Global Power of Popular Hindi Cinema - Kavita Karan

Bollywood and Globalization

The Global Power of Popular Hindi Cinema

By: Kavita Karan (Editor), David Schaefer (Editor)

eText | 20 December 2012 | Edition Number 1

At a Glance

eText

$102.29

or 4 interest-free payments of $25.57 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.

Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India's growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices.

The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood's increasing integration into and subsumption by globalized practices that are fundamentally altering India's cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionArts & EntertainmentFilm, TV & RadioSpecific FilmsSociety & CultureSocial GroupsEthnic Studies

More in Specific Films

Somewhere in the Night - Nicholas Christopher

eBOOK

Somewhere in the Night

eBook

$19.99

Why I Fight : The Belt Is Just an Accessory - B.J. Penn

eBOOK

Why I Fight

The Belt Is Just an Accessory

eBook

RRP $25.99

$20.99

19%
OFF
Elia Kazan : A Biography - Richard Schickel

eBOOK

Elia Kazan

A Biography

eBook

RRP $21.99

$17.59

20%
OFF
The Dharma of Star Wars - Matthew Bortolin

eBOOK

The Dharma of Star Wars

eBook

$9.99

Crackpot : The Obsessions of - John Waters

eBOOK

Crackpot

The Obsessions of

eBook

$20.99

This product is categorised by