My Wish Lists Login / Join

Big Brown

The Untold Story of UPS

By: Greg Niemann

Write A Review

Hardcover | 7 February 2007 | Edition Number 1

At a Glance

Hardcover
256 Pages

Dimensions(cm)
23.11 x 15.24 x 2.54

Hardcover

RRP $45.05

$43.75

or 4 interest-free payments of $10.94 with

Ships in 5 to 7 business days

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies. For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality.

Industry Reviews

"For the first time, a UPS ?lifer? tells the behind-the-scenes story of how a small messenger service became a business giant." (Retail & leisure International, June 2007)

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.