Best Practices

Preface Section I Trends in the New Media 1 The New Marketing Medium That Can't Be Ignored Jan Johnson 2 Building the 21st Century Internet Joy Pinsky 3 Web-based Networking Empowers and Links Businesses Stewart Padveen 4 The New Media Jessica Keyes 5 Facilitating Competitive Intelligence: The Next Step in Internet-Based Research Willie Tejada 6 Travelling on the Information Superhighway Jessica Keyes Section II Strategic Issues in Internet Management 7 Return on Internet Investment: Measuring the Success of Online Business Solutions John Seasholtz 8 Ensuring Internet Access means Business Access Stephen Purdham 9 Using the Internet to Improve Competitive Position and Reduce Costs Hollis Tibbetts 10 The Politics of Content: Ownership, Relevance, and Access Julianne Chatelain and Molly Oldfield Yen 11 Using Net-based Interactive Technology for Online Marketing, Sales and Support Steven Semelsberger 12 Strategically Managing Internet Resources Stuart Rosove 13 Law (or the Lack of It) on the Web: A primer for Financial Services Technology Managers Frederic M. Wilf 14 Using Internet Architecture to Share Knowledge Michael D. Gantt 15 Internet Banking: Leveling the Playing Field for Community Banks through Internet Banking Kim Humphreys Section III Internet Security and Networking Management 16 Making your Web-site Hacker Safe: Internet Security Jim Hewitt 17 VANDALS - The New Internet Threat Shimon Gruper 18 Enabling Safer Deployment of Internet Mobile Code Technologies Ron Moritz 19 Security Management Dave Schneider 20 Public Key Infrastructure: Using the Internet As A Virtual Private Network Andrew Csinger 21 Putting VPNs to Work for Small Businesses and Offices Joy Pinsky and Michael Kennedy 22 Elliptic Curve Cryptography - De