Introduction 1
Part 1 Artificial Intelligence Trailblazers
1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 13
2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 21
3 Amazon: Using Deep Learning To Drive Business Performance 29
4 Apple: Integrating AI Into Products And Protecting User Privacy 37
5 Baidu: Machine Learning For Search Engines And Autonomous Cars 43
6 Facebook: Using Artificial Intelligence To Improve Social Media Services 49
7 IBM: Cognitive Computing Helps Machines Debate With Humans 55
8 JD.com: Automating Retail With Artificial Intelligence 61
9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 69
10 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75
Part 2 Retail, Consumer Goods and Food and Beverage Companies
11 Burberry: Using Artificial Intelligence To Sell Luxury 83
12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 87
13 Domino’s: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 93
14 Kimberly-Clark: Using AI To Make Sense Of Customer Data 99
15 McDonald’s: Using Robots And Artificial Intelligence To Automate Processes 105
16 Samsung: Automating The Home And Workplace With Artificial Intelligence 111
17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 117
18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 123
19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 129
20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy 135
Part 3 Media, Entertainment and Telecom Companies
21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories 143
22 Instagram: Using Artificial Intelligence To Tackle Online Bullying 149
23 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis 155
24 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience 161
25 Press Association: Using Artificial Intelligence To Cover Local News Stories 167
26 Spotify: Using Artificial Intelligence To Find New Music You Will Love 173
27 Telefonica: Using Artificial Intelligence To Connect The Unconnected 179
28 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots 185
29 Verizon: Using Machine Learning To Assess Service Quality 191
30 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience 197
Part 4 Services, Financial and Healthcare Companies
31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience 205
32 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research 211
33 Entrupy: Using Artificial Intelligence To Combat The $450 Billion Counterfeit Industry 217
34 Experian: Using Artificial Intelligence To Make Mortgages Simpler 221
35 Harley-Davidson: Using Artificial Intelligence To Increase Sales 227
36 Hopper: Using Artificial Intelligence To Travel For Less 233
37 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes 239
38 Mastercard: Using Artificial Intelligence To Cut Down The “False Declines” That Cost Businesses Billions Each Year 245
39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers 249
40 Uber: Using Artificial Intelligence To Do Everything 255
Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies
41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow 263
42 GE: Using Artificial Intelligence To Build The Internet Of Energy 269
43 John Deere: Using Artificial Intelligence To Reduce Pesticide Pollution In Agriculture 275
44 KONE: Using Artificial Intelligence To Move Millions Of People Every Day 281
45 Daimler AG: From Luxury Personal Cars To Passenger Drones 287
46 NASA: Using Artificial Intelligence To Explore Space And Distant Worlds 293
47 Shell: Using Artificial Intelligence To Tackle The Energy Transition 299
48 Siemens: Using Artificial Intelligence And Analytics To Build The Internet Of Trains 305
49 Tesla: Using Artificial Intelligence To Build Intelligent Cars 311
50 Volvo: Using Machine Learning To Build The World’s Safest Cars 317
Part 6 Final Words and Artificial Intelligence Challenges
51 Final Words And Artificial Intelligence Challenges 323
About the Author 329
Acknowledgments 331
Index 333
