Against Creativity

"For the past 20 years, creativity has been ubiquitous, an essential part of designs for office interiors, inner-city makeovers, and boosterish attempts by governments to redescribe precarious parts of their economies. It needs to be taken seriously--but it also, arguably, needs to be taken down. In this provocative, and often funny book, Oli Mould points up the absurdities of the creative economy, and some ways we might think beyond creativity." --Richard J Williams, author of Sex and Building "There are few personal and collective traits that are prized more highly in neoliberal societies than 'creativity.' In this powerful and well-aimed critique, Oli Mould lifts the veil on this ideology, to reveal a set of economic and political forces, pushing all of us to bend to the needs of capital." --Will Davies, author of Nervous States

"Superb, thought-provoking. Mould turns the notion of the 'creative worker' on its head." --Pop Matters

"Mixes personal experience and sharp sociological analysis in a highly entertaining takedown of one of today's most important ideological tropes: creativity. Oli Mould takes the reader on a rather intimate tour behind the flashy scene of creative work, creative people, creative politics, creative technology and, of course, the creative city. Fortunately, he doesn't leave us in the real dystopia we discover along the way but shows us that a truly creative world is possible." --Sebastian Olma, author of In Defence of Serendipity

"Provocative and often brilliant." --Steve Poole, Guardian

"A blistering critique ... a pointed polemic that makes frequent and telling connections between creativity and social inequalities." --David Beer, OpenDemocracy