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After Effects for Designers : Graphic and Interactive Design in Motion - Chris Jackson

After Effects for Designers

Graphic and Interactive Design in Motion

By: Chris Jackson

Hardcover | 20 December 2017 | Edition Number 1

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After Effects for Designers teaches design students, artists, and web, graphic, and interactive designers how to design, develop, and deploy motion design projects using Adobe After Effects. Author Chris Jackson balances aspects of time-based design with related techniques and explores the principles of animation, composition and layout, visual hierarchy, typography, principles of motion, 3D modelling, compositing, and more. Each chapter contains unique, step-by-step project exercises that offer timesaving practical tips and hands-on design techniques, teaching readers to effectively use the tools at their disposal to conceptualize and visualize creative solutions to their own motion design work. Readers will build professional-world examples in every chapter and, as a result, learn how both how to design effectively using After Effects as well as practically apply these skills in client-based work. An accompanying companion website includes complete project files for each chapter exercise, video tutorials, and links to other After Effects and motion design resources around the web.
Industry Reviews

"Finally, a book that not only tells you what button to push but why you should push it. Chris Jackson's After Effects for Designers combines the technical with the aesthetic, the art and the technique behind motion graphics design. I can't wait to get this into the hands of my students."

-Robert Levine, Director of Production Support; Adjunct Instructor of Computer Graphics and Animation, Digital Media Production Program, Florida State University

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