3ds Max Design Architectural Visualization

Architectural Visualization is the practice of creating realistic renderings of planned buildings and architectural sites. This book speaks to a specific type of user of the 3ds Max software--those using the software in order to create life-like models of proposed architectural projects. These users are an estimated 40% of the total 3ds Max audience, or about 200,000 users. This title is a comprehensive guide to improve the skills and efficiency of intermediate users to an advanced level through teaching time-saving techniques and practical applications. This title is brought to us from 3DATS, the premiere training company for architectural visualization. The book is clearly presented to instruct readers on all the relevant topics, including how to read, clean, and prepare architectural drawings for use in 3ds Max, how to build efficient 2D and 3D sites, as well as the structures placed on them, how to manage an animation project from start to finish, and the essentials of the mental ray render engine. * How to read, clean, and prepare architectural drawings for use in 3ds Max * How to build efficient 2D and 3D sites, as well as the structures placed on them * How to manage an animation project from start to finish * The essentials of the ever-improving mental ray render engine * Production tips, marketing strategies, and business tools