+612 9045 4394
 
CHECKOUT
$7.95 Delivery per order to Australia and New Zealand
100% Australian owned
Over a hundred thousand in-stock titles ready to ship
Yes! : 60 secrets from the science of persuasion - Noah Goldstein

Yes!

60 secrets from the science of persuasion

Paperback Published: 26th April 2017
ISBN: 9781781257425
Number Of Pages: 304

Other Formats

Share This Book:

Paperback

RRP $24.99
$20.35
19%
OFF
Ships in 10 to 15 business days

Earn 41 Qantas Points
on this Book

Other Available Editions (Hide)

  • ePUB View Product Published: 6th April 2017
    InstantDownload
    $7.95

Booktopia Comments

This book is featured in our Business Books for Excellence page, a collection of the best books to help you work, communicate and manage better. Visit to see the best in business excellence.

Product Description

Featuring ten new chapters - one for each year - that reveal even more secrets of persuasion.

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home.

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.

Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.

This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

About the Author

Steve Martin, Noah Goldstein and Robert B. Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Dr. Cialdini is the world's most cited living social psychologist and author of the seminal book Influence. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! and The small BIG.

Industry Reviews

Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. -- Daniel Finkelstein, Executive Editor * The Times *
Read this book. ... perfectly pitched for smart businesspeople -- Octavius Black * Management Today *
Surprising, provocative, fun. -- Tim Harford, Author * The Undercover Economist *
In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable. -- Matthew Taylor, Chief Executive, RSA
A book filled with wisdom -- Richard H. Thaler, co-author of 'Nudge'
This book ranks in the top 10 business books that I've ever read -- Guy Kawasaki, author * The Art of the Start *
Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either. -- Stuart Jeffries * Guardian *
If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini, the world's most practical social psychologist and master of "influence". In this book Cialdini teams up with a gifted young scholar and a seasoned consultant to produce a book filled with wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do?" -- Richard H. Thaler, co-author * Nudge *

ISBN: 9781781257425
ISBN-10: 1781257426
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 304
Published: 26th April 2017
Publisher: Profile Books Ltd
Country of Publication: GB
Dimensions (cm): 19.8 x 12.9  x 2.1
Weight (kg): 0.33
Edition Number: 10
Edition Type: Special edition

Earn 41 Qantas Points
on this Book