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Writing White Papers : How to Capture Readers and Keep Them Engaged - Michael A Stelzner

Writing White Papers

How to Capture Readers and Keep Them Engaged

Hardcover Published: 1st October 2006
ISBN: 9780977716937
Number Of Pages: 199

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Insightful tips to master white paper writing and marketing. The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.

ISBN: 9780977716937
ISBN-10: 0977716937
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 199
Published: 1st October 2006
Country of Publication: US
Dimensions (cm): 22.86 x 15.24  x 2.54
Weight (kg): 0.48

Earn 100 Qantas Points
on this Book