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Working the Crowd : Social media marketing for business - Eileen Brown

Working the Crowd

Social media marketing for business

By: Eileen Brown

eText | 7 June 2012 | Edition Number 2

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Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions. This new edition is updated to cover the latest thinking, practices and technology such as Google+.
Industry Reviews
Eileen Brown blends extensive real world business experience with in-depth social media knowledge to create a unique and valuable guide. (review of previous edition)
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Non-FictionBusiness & ManagementBusiness Communication & PresentationComputing & I.T.Graphical & Digital Media ApplicationsSales & MarketingSales & Marketing AdvertisingBusiness Aspects of E-Commerce

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