Wireless Data Services

Technologies, Business Models and Global Markets

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Hardcover | 20 November 2003

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Hardcover
400 Pages

Dimensions(cm)
24.41 x 16.99 x 2.24

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There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.

Industry Reviews

'This is a useful practical cookbook for those who are skilled in the art or who wish to be ... Wireless data is here to stay, and this is an invaluable source of basic information.' IEE Review

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List of figures
About the authors
Foreword
Acknowledgements
List of abbreviations
Introduction	p. 1
The impact of globalization	p. 12
Adoption trends and analysis by region	p. 32
Subscriber needs and expectations	p. 52
The wireless value chain	p. 65
Global wireless technologies: systems and architectures	p. 95
Global wireless technologies: network, access, and software	p. 124
Business models and strategies	p. 159
Business issues and challenges	p. 193
Technology issues and challenges	p. 226
Case studies	p. 252
Perspectives	p. 262
Future of wireless technologies, applications and services	p. 288
Conclusions and recommendations	p. 330
References and recommended reading	p. 343
Index	p. 349
Table of Contents provided by Blackwell. All Rights Reserved.

Wireless Data Services

Technologies, Business Models and Global Markets

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

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