Wireless Communications and Mobile Commerce

By: Nan Si Shi, Nansi Shi (Editor)

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Hardcover | 1 July 2003

At a Glance

Hardcover
296 Pages

Dimensions(cm)
25.4 x 17.15 x 1.91

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Mobile Commerce is an emerging phenomenon based on quickly growing applications of wireless technologies and mobile communications. Mobile communication is becoming as essential need for individuals and businesses in their daily actions. Using mobile commerce, organizations can offer customers services that are easily accessed by a mobile device anytime and anywhere. Wireless Communications and Mobile Commerce collects holistic perspectives contributed by leading professionals to explore strategic considerations regarding potential opportunities and issues in mobile commerce. These professionals' discussions and contributions focus on providing a comprehensive understanding surrounding business strategies, models, management paradigms, architectures, infrastructure, strengths and weaknesses.

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You Can Find This Book In

Non-Fiction Engineering & Technology Electronics & Communications Engineering Communications Engineering & Telecommunications Industry & Industrial Studies Media, Entertainment, Information & Communication Industries Computing & I.T.Computer Networking & Communications Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services Business & Management Business Mathematics & Systems

Distributive Industries Retail Sector Management & Management Techniques Management of Specific Areas Personnel & Human Resources Management

Preface	p. vi
Global Mobile Commerce--Unique Characteristics, Opportunities, Challenges and Limitations
Global Heterogeneity in the Emerging M-Commerce Landscape	p. 1
Assessing the Market Potential of Network-Enabled 3G M-Business Services	p. 23
Mobile E-Commerce and the Wireless Worldwide Web: Strategic Perspectives on the Internet's Emerging Model	p. 49
Opportunities and Limitations in M-Commerce	p. 80
Mobile Business Network and Consumers
Understanding Emergent M-Commerce Services by Using Business Network Analysis: The Case of Finland	p. 105
Understanding the Mobile Consumer	p. 132
Intelligent Product Brokering and User Preference Tracking	p. 166
Wireless Communications and Mobile Computing Infrastructure Considerations
Directions in Wireless Telecommunications: Analytical and Operational Pathfinders	p. 186
Wireless Middleware	p. 213
Usability Issues and Limitations of Mobile Devices	p. 247
About the Editor	p. 268
About the Authors	p. 269
Index	p. 276
Table of Contents provided by Ingram. All Rights Reserved.

Wireless Communications and Mobile Commerce

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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