Most of us believe that motivation creates success, but in this book you'll learn that it's the other way around: It's knowing that you are going to succeed that creates motivation. Winners have learned how to make challenging goals easy, but easy doesn't mean lower. The trick is to take the goals you really want, and make THEM easy.
Industry Reviews
"The hit of the FORTUNE Magazine summit." -Verne Harnish, bestselling author of Scaling Up Founder Entrepreneurs EO
"You will read this book more than once." -Barry Friedberg, Director - New York Private Bank and Trust
"A fresh, exciting and insightful perspective on what motivates and drives us. This is a book that I just couldn't put down and will continue to go back to. It offers fresh and thoughtful perspectives outside of the range of thinking of most success books that I have read. One of the most compelling arguments the author makes is that our happiness today, depends upon how we see tomorrow. I can certainly attest to that in my own life. We need big audacious goals to pursue, as small goals will not give us the juice and drive that make life so satisfying. I can relate to that as thinking of big goals adds more excitement and pleasure to my life than anything I know. Instead of expecting tomorrow to be perfect and easy, successful people expect it to be a "mess," full of problems. "We need problems," claims the author, "as it is problems that drive, motivate and give us purpose." Successful people find meaning, satisfaction and fun in solving problems. Not only does this book offer fresh, insightful, inspiring perspectives, it is a delight to read. Rabbi Barr writes in a very vibrant, lively and to the point style. I look forward to reading it again in order to glean every last juicy morsel of insight and wisdom from it. That may take a few readings." -Harvey Deutschendorf is an emotional intelligence expert, internationally published author and speaker. Author of THE OTHER KIND OF SMART, Simple Ways to Boost Your Emotional Intelligence for Greater Personal Effectiveness and Success. He writes for the magazines FAST COMPANY and HRPROFESSIONALS.
"It is worth every second of your time and every penny of the cost." -JAVIER GOLDIN, Managing Partner, Goldin Group LLC