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Why We Love Disney : The Power of the Disney Brand - Andi Stein

Why We Love Disney

The Power of the Disney Brand

Hardcover Published: 14th February 2011
ISBN: 9781433108983
Number Of Pages: 282

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From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney - from characters and theme parks to music and home entertainment - to offer the reader a clear overview of the organization's history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.

ISBN: 9781433108983
ISBN-10: 1433108984
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 282
Published: 14th February 2011
Publisher: Peter Lang Publishing Inc
Country of Publication: US
Dimensions (cm): 23.0 x 16.0  x 1.91
Weight (kg): 0.53
Edition Number: 2
Edition Type: New edition

Earn 374 Qantas Points
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