Why We Love Disney

The Power of the Disney Brand

By: Andi Stein

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Hardcover | 10 January 2011 | Edition Number 2

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From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disneyâs universal appeal. Starting with the early days of Walt Disney, the book examines the companyâs evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney â" from characters and theme parks to music and home entertainment â" to offer the reader a clear overview of the organizationâs history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.

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