Why I Did Not Die

By: Roxana Jaffer Jaffer

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Hardcover | 10 June 2025

At a Glance

Hardcover
228 Pages

Dimensions(cm)
22.9 x 15.2 x 1.91

Hardcover

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Roxana Jaffer is a visionary changemaker whose unwavering compassion and purpose-driven leadership continue to uplift communities across the globe. With credentials from Harvard Business School and an MBA in Leadership, Roxana blends business excellence with a deep sense of humanitarian responsibility, particularly in the hospitality sector, where her transformative leadership has led to remarkable social impact.

In collaboration with the United Nations World Food Programme, she has provided nutrition and hope to over 517,000 undernourished children worldwide. Under her guidance, her hotel has received the Arabia CSR Award for seven consecutive years, a testament to her commitment to corporate social responsibility.

Her passion for social change extends through her not-for-profit initiative, abc: an adventure for building human capital (www.myabcfoundation.org), which empowers unemployed youth. Over 70% of its beneficiaries have successfully secured meaningful employment, reshaping their lives and futures.

A recipient of the Most Influential Women Leader Award, Roxana is not only a business leader but also a poet and survivor. Her creative expressions reflect her inner resilience and spirituality, qualities honed through eight near-death experiences. Her book, A Parallel World (Amazon: http: //bit.ly/parallelworld), captures these dimensions with profound honesty and insight.

Roxana's legacy is one of service, empowerment, and inspiration, inviting others to join her in building a better, more compassionate world.

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