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Week Minded : 52 Reflections on Leading and Living One Week, One Story, One Measure at a Time - Rod Branch

Week Minded

52 Reflections on Leading and Living One Week, One Story, One Measure at a Time

By: Rod Branch

Hardcover | 2 May 2026

At a Glance

Hardcover


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The Story Matters

Week Minded is a year-long journey through the art of leading and living with purpose. Drawn from decades of experience as an engineer, lobbyist, and chief human resources officer, Rod Branch distills a lifetime of lessons into fifty-two weekly reflections-each one a story of courage, caring, and clarity. From frozen oil fields in Alaska to boardrooms and backyards, these real-world moments reveal how leadership isn't about title or authority but about awareness, empathy, and the willingness to keep learning.

Organized into four thematic parts-Awakening Awareness, Resilient Leadership, Relational Wisdom, and Legacy and Transcendence-the book moves readers through an intentional progression: from self-discovery to strength, connection, and meaning. Each reflection ends with a "Life Lesson," a timeless reminder that leadership is not an abstract theory but a daily practice shaped by choices, relationships, and small acts of caring.

At once practical and deeply human, Week Minded invites readers to slow down, reflect, and rediscover what truly matters. It's not a manual for managing others-it's a road map for leading yourself. Through humor, humility, and hard-won insight, Branch reminds us that the most powerful leaders are those who lead with heart-and that a life well-lived is the ultimate legacy.

Industry Reviews

I started reading it and couldn't put it down."

Sue Burnett, CEO Burnett Specialists

"... storytelling that kept me on the edge of my seat for the entire book."

Alan Brush, Partner, Solution Spark

Minded

"... deeply personal from the first page ... a reminder that strong leadership starts with kindness ... and doing the right thing."

Hang Bower, Founder/CEO Ethos Consulting LC

52 Reflections on Leading and Living

One Week, One Story, One Measure at a Time

Life Lessons

ROD BRANCH

"It doesn't try to change you overnight; it builds consistency, judgement, and resilience over a year."

Janette Marx, CEO, Employbridge

"This is Rod's voice at its truest: encouraging, grounded, and full of love for the reader."

Juliet Breeze, MD, CEO, Next Level Medical

"... like curling into a warm blanket on a crisp day ... soothing, grounding, and deeply human."

Sarah Kouba, GM, Lone Star Groundwater Conservation District

"... it is a guide to living with transparency, authenticity, and genuine care for others."

Liz Townsend, Senior Partner, Allen Austin Consulting

"... people like Rod go out and do difficult things ... so we don't endure the same struggles."

Julian Pugh, Div. Operations Manager

"I enjoy the honesty, vulnerability and relatability ..."

Heidi Peters, Sales Manager

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