Web Project Management

Delivering Successful Commercial Web Sites

By: Ashley Friedlein

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Paperback | 17 October 2000

At a Glance

Paperback
344 Pages

Dimensions(cm)
23.5 x 18.42 x 1.91

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Web Project Management presents a solid Web project management method for building commercial Web sites. Developed by pres.co, a leading interactive agency, this refined eight-stage approach lets you closely manage your project's contributors, quality, costs, and schedules. Importantly, the book also details how to define, measure and understand the success of your project on an ongoing basis. This book is an indispensable resource, whether you are a project manager, online manager, Web director, consultant or producer.

* Includes insider tips from the perspective of the world's leading Web developers.
* Focuses on project management as it relates to e-commerce.
* Teaches you to organize and put together a team, develop goals, manage schedules and budgets, overcome pitfalls, maintain, evaluate and evolve a commercial Web presence.
* Includes an introduction to the key principles of Web project management and a case study of the Channel 5 Web site-a popular project managed by the author.
* Provides templates, via a companion Web site, that you can use to develop your own project documentation, a discussion forum, links to related sites, a glossary of terms, a database of useful white papers, and an Internet knowledge quiz.

Industry Reviews

"a must-have for web professionals"
- Marketing Mix

"One unhailed volume turns Web project management into a serious sub-discipline... After you've bought it and studied it thoroughly you'll know how Web development should work."
- Shorewalker.com

"Ashley Friedlein is to be admired for his craft and commended for this tutorial. A lot of people will end up owing their jobs to this book." - Philip Greenspun, ArsDigita
"This book provides a clear and thorough roadmap for achieving success {in your work]. It is a comprehensive guide giving historical context as well as covering methodology and case studies. It's perfect for people who are looking to move into this challenging profession." - Andrew Bibby, Director of Projects, Razorfish

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Preface	p. xiii
The World of the Web Project Manager	p. 1
Setting the Scene	p. 3
Project Management Principles	p. 4
Roles and Responsibilities of the Web Project Manager	p. 7
Where Do the Project Manager's Responsibilities Begin and End?	p. 10
Attributes of a Good Project Manager	p. 11
The Rewards of Being a Web Project Manager	p. 13
The Composition of a Web Development Team	p. 17
Once upon a Time...	p. 30
Summary	p. 31
Method	p. 33
A Web Project Method	p. 35
The Importance of Having a Method	p. 36
Different Methods for Different Purposes	p. 38
Summary	p. 40
The Project Road Map	p. 41
Project Phases and Work Stages	p. 41
Individual Projects as Part of a "Virtuous" Development Spiral	p. 46
Team Workflow Throughout Project Work Stages	p. 48
Project Manager Competencies and Tasks Mapped to Work Stages	p. 50
Summary	p. 53
Work Stage 1: Project Clarification	p. 55
Where the Project Manager Fits In	p. 57
The Importance of Getting a High-Level Project Sponsor	p. 58
The Opportunities at This Stage	p. 59
Discover, Refine, Define	p. 60
Commercial Requirements	p. 64
Creative Requirements	p. 67
Technical Requirements	p. 68
Content Requirements	p. 70
The Project Brief	p. 71
Budgets, Schedules, and Resources	p. 72
Summary	p. 75
Work Stage 2: Solution Definition	p. 77
The Project Manager's Role	p. 78
Defining a Web Strategy	p. 81
The Creative Solution	p. 85
The Technical Solution	p. 88
The Content Solution	p. 90
The Project Management Solution	p. 93
Summary	p. 96
Work Stage 3: Project Specification	p. 99
The Importance of the Project Specification	p. 100
The Content of the Project Specification Document	p. 102
Summary	p. 137
Work Stage 4: Content	p. 139
Introduction to the Content Work Stage	p. 140
Responsibilities of the Project Manager	p. 141
Sourcing Content	p. 142
Managing Content Providers	p. 144
Content Formats	p. 146
Content Delivery	p. 152
Asset Tracking and Management	p. 154
Managing Copywriters	p. 156
Storyboarding	p. 159
Content Management Systems	p. 161
Summary	p. 164
Work Stage 5: Design and Construction	p. 165
Forward Planning	p. 166
Meetings	p. 168
Briefing Your Team	p. 173
Working Environment	p. 176
Team Management	p. 180
Work in Progress	p. 184
Sign-Off	p. 188
Change Control	p. 189
Documentation	p. 192
Prototyping	p. 192
Troubleshooting	p. 195
Summary	p. 198
Work Stage 6: Testing, Launch, and Handover	p. 201
Testing	p. 202
Launch	p. 212
Handover	p. 213
Summary	p. 215
Work Stage 7: Maintenance	p. 217
The Project Manager's Input	p. 218
Who Should Form the Maintenance Team	p. 219
How the Site Should Be Maintained	p. 220
Service-Level Agreements	p. 221
Summary	p. 231
Work Stage 8: Review and Evaluation	p. 233
How the Project Manager Contributes	p. 234
The Project Review	p. 235
The Value of Evaluation	p. 237
Quantitative Metrics and Analysis	p. 239
Qualitative Metrics and Analysis	p. 247
Summary	p. 248
Case Study	p. 251
Reality Bytes	p. 253
Project Background and Overview: www.channel5.co.uk	p. 254
Summary	p. 300
Resources	p. 303
Recommended Reading	p. 313
Index	p. 315
Table of Contents provided by Syndetics. All Rights Reserved.

Web Project Management

Delivering Successful Commercial Web Sites

At a Glance

Paperback

Industry Reviews

Shipping

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