Get Free Shipping on orders over $0
Visual Public Relations : Strategic Communication Beyond Text - Simon Collister

Visual Public Relations

Strategic Communication Beyond Text

By: Simon Collister

eText | 28 March 2018 | Edition Number 1

At a Glance

eText


$98.99

or 4 interest-free payments of $24.75 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.

Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context.

This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

on
Desktop
Tablet
Mobile

Other Editions and Formats

Paperback

Published: 30th September 2020

More in Economics, Finance, Business and Management

Beating the Street - Peter Lynch

eBOOK

Den of Thieves - James B. Stewart

eBOOK

$10.99

More Wealth Without Risk - Charles J. Givens

eBOOK

Negotiating Rationally - Max H. Bazerman

eBOOK