Viable Vision

Transforming Total Sales Into Net Profits

By: Gerald Kendall

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Paperback | 1 September 2004

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176 Pages

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22.9 x 15.2 x 1

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Developed by industry guru and mega best-selling author Eli Goldratt, Viable Vision is a proven strategic plan and approach that lays out the steps to transform an organization's current total sales into net profits within 4 years. This book explains the Viable Vision concept and provides readers the proven frame of reference and roadmap for achieving exponential growth in profits, without relying on minor miracles such as a new product breakthrough.Supported by significant testing and proven results in real companies, it is now conceivable that even large companies can grow profits at double digit rates. Concisely packed with the proven principles of 25 years of scientific research and real-life application, readers will learn about the holistic implementation of constraints management in strategic planning, operations, supply chain/logistics, sales and marketing, project management, technology, metrics and finance. Whether or not you are one of the millions of people who have read ""The Goal"" or other fine books on the Theory of Constraints, you will gain enormous benefits from reading this book. Viable Vision is a must read for anyone interested in rapidly increasing their company's net profits.

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Improve!	p. 3
Viable vision	p. 9
Moving from complexity to simplicity	p. 23
A simpler frame of reference for decision making	p. 31
Marketing	p. 43
Operations	p. 51
Distribution : from push to pull	p. 61
Project management	p. 71
The supply chain	p. 81
Information technology : necessary but not sufficient	p. 87
Buy-in : overcoming the layers of resistance	p. 97
Strategy	p. 107
Executing the paradigm shift	p. 113
Viable vision financial examples	p. 123
More viable vision examples	p. 127
Other mini examples	p. 133
Companies applying Goldratt's theory of constraints	p. 141
Table of Contents provided by Blackwell. All Rights Reserved.

Viable Vision

Transforming Total Sales Into Net Profits

At a Glance

Paperback

Shipping

How to return your order

Defective items

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