Versatile Vol. 1

Graphic Design

By: David Choi, Lynn Lin (Editor), Lei Zhang (Editor)

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Paperback | 1 January 2013

At a Glance

Paperback
240 Pages

Dimensions(cm)
28.5 x 21.5

Paperback

$45.75

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This series leads readers through a visually stunning and thought-provoking image world, with texts by each designer/studio expressing their approach to graphic design practice along with personal insights into the motivations that lie behind the work. As the name suggests, each book presents a comprehensive selection of design work including: packaging, branding, illustration, editorial, website design, and interiors. The standard for selecting work was high, and those featured exhibited extraordinary qualities in their creative concepts, process and design execution. Versatile Volume 1 features campaigns from: Toyota, Nokia, and Puma; new visual identity for the German Parliament; premium gift packaging celebrating the father of modern design, William Morris; and teaser posters for the international release of the film Black Swan. Volume 2 features campaigns from: Sirius XM Radio, Heineken, and the BBC; a new entry design for the Brooklyn Botanic Garden; posters and book covers for The Penguin Press and Penguin Books; and identity for the UKs Design Museum, created by studio Mash Creative. The Versatile series allows designers to stay up to date on the latest projects coming out of the world of graphic design. This book series is ideal for graphic artists, creative professionals and anyone who is moved by the power of the image.

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